Redgate Communications Wins PCMCIA Public Relations Account
SAN FRANCISCO — February 14, 1994 — Redgate Communications Corp., a fast-growing new media marketing firm, Monday said the Personal Computer Memory Card International Association (PCMCIA) has named Redgate its agency of record for public relations and marketing communications services.
PCMCIA, a non-profit PC Card-standards body and trade association with more than 470 member companies worldwide, has retained Redgate to design and implement a comprehensive public relations program. Redgate's efforts will include strategic counsel, trade show support and collateral work in addition to traditional public relations.
"I'm extremely pleased to welcome PCMCIA as our newest client," said Randall S. Coppersmith, senior partner for Redgate's San Francisco office. "Redgate's extensive experience in high-tech marketing and public relations allows us to understand the unique issues that PCMCIA and its members must address.
"PCMCIA has provided the means for the explosion we are seeing in the mobile computing industry and Redgate looks forward to establishing PCMCIA as the worldwide standard for PC Card technology."
Brendan McGuire, PCMCIA's executive director, noted that: "I'm impressed with Redgate's ability to quickly understand our goals and devise the kind of aggressive public relations plan that will help us attain them. Redgate shares our goals for success, and to that extent, we see our alliance as that of strategic partners rather than the more traditional client/agency relationship.
"PCMCIA is looking forward to Redgate enabling us to successfully educate the world on the advantages of PC Card technology."
PCMCIA Background
PCMCIA was founded in 1989 to establish a technical standard for Integrated Circuit cards and to promote interchangeability among computer systems. PC Cards add memory, storage, I/O and wireless capabilities to computers and are a building block for the next generation of mobile computing.
PCMCIA's Executive Member firms are Advanced Micro Devices, Apple Computer, AT&T Paradyne, Cirrus Logic, Compaq, Creative Labs, Dr. Neuhaus Engineering GmbH, Fujitsu Personal Systems, Hewlett-Packard, IBM Corp., Intel Corp., Logitech Inc., M-systems, Motorola, National Semiconductor, Phoenix Technologies Ltd., SMC Microsystems, Seagate, Sierra Semiconductor, SunDisk Corp., SyQuest Technology, Texas Instruments, Toshiba Europa (I.E.) GmbH, Unisys Corp., Zenith Data Systems, AT&T Microelectronics, Quantum and Socket Communications.
Redgate Communications Background
Redgate Communications, founded in 1985, is one of the country's fastest growing new media and communications companies. Redgate is considered a pioneer in the fields of new media marketing and digital, multimedia database aggregation, and is enjoying tremendous growth.
The company owns Interactive Information Networks, an interactive multimedia satellite network that broadcasts high-tech news and information to reporters and analysts across the nation. Redgate also has formed new media alliances with Apple Computer, IBM, Jones Intercable, Dow Jones, EDS and other Fortune 1000-type companies.
Redgate creates and distributes digital multimedia content and develops programs in targeted marketing communications, new media integration, multimedia marketing networks, advertising, public relations, database development and custom publishing.
Employing more than 100 full-time and part-time people at offices in Florida; Cambridge, Mass.; San Francisco; Atlanta; Denver; Greenwich, Conn.; and Paris, Redgate serves more than 30 Fortune 500 companies in the high-technology and biotechnology industries.
Redgate/San Francisco's clients include Apple Computer, Computer Products, Hewlett-Packard, Novell, Pacific Bell, Sun Microsystems Inc., SunSoft and U S West.
CONTACT:
Redgate Communications, San Francisco
Anne Ellingsen or Susan Bergesen, 415/777-3911