Psion Appoints New Retail V.P.
BOSTON — October 13, 1995 — Psion Incorporated, the U.S. subsidiary of Psion PLC, the world's leading PDA manufacturer, today announces the appointment of Ben Cesare to the position of Vice President, Retail Sales Division. Cesare will spearhead the company's drive for U.S. market leadership in the PDA/Palmtop computer category. He joins Psion from Apple Computer where he was a 10 year veteran of Apple's channel management team and most recently the National Sales Manager of the Computer Superstore Division. Prior to Apple, Cesare was a Buyer for Macy/Bamberger in their personal computer division.
Psion has emerged as the fastest-growing player in the PDA/Palmtop computer category in the United States with the success of its Series 3a range, introduced in September 1993. The Company has built up distribution in the USA to over 2500 outlets and has now sold over 100,000 palmtop units. Psion has a worldwide installed base of over 700,000 Series 3 machines and dominates the European marketplace for these devices.
David Elder, President of Psion Inc., commented: "The appointment of Mr. Cesare is an example of the commitment we are giving the North American market for our consumer products. At a time when many companies are down-sizing in the PDA arena, Psion is expanding rapidly and we seek to consolidate our leading position in the field. There is no doubt that this product category will explode as enhanced communications, both wired and wireless, are added to sophisticated pocket-sized computers and it will be an exciting battle in the years ahead."
Mr. Cesare added: "I see many parallels between Psion now and Apple in the mid 1980's. Both are technology driven and have the right balance of innovation and entreprenurialism which can capture emerging markets and I look forward to establishing Psion as a leading player in the U.S. mobile computer market over the next 5 years."
Psion Incorporated is the US subsidiary of Psion PLC. Psion is an international computer group committed to developing, engineering, manufacturing, marketing and distributing portable computers and software designed to increase personal and corporate productivity.
Providing its customer base with features and functionality to satisfy their business requirements, Psion has pioneered new markets in handheld computers. Psion began shipping the first digital organizer, Organiser II, in the early 80's which paved the way for others to enter the PDA marketplace. To date, Psion has shipped over 1.5 million mobile computers worldwide and continues to lead the field in the development of handheld business solutions.
CONTACT:
Kristina Girard, Corporate Communications of Psion, 508-371-0310