Apple’s Newton Technology Picks Up Even More Awards
CUPERTINO, Calif. — March 4, 1994 — International acclaim for Newton technology continues to grow as the groundbreaking personal digital assistant (PDA) platform from Apple Computer, Inc. (NASDAQ-NMS: AAPL), in the last month, garnered a suite of major industry acknowledgements.
In the Ninth Annual MacUser Editors' Choice Awards, MacUser magazine touted Nowton Intelligence (the underlying technology upon which Newton products are based) as "Breakthrough Technology of the Year" for the advance it represents in handwriting recognition technology, its free-form approach to data storage and access, and its intelligent assistance functions. The editors of Popular Mechanics magazine awarded the Newton MessagePad the "Engineering and Design award" from their "Best of What's New" award line-up.
The Newton MessagePad has been selected to receive a prestigious Edison Best New Products Award for technical innovation from the American Marketing Association. Email users and vendors from 14 countries across five continents endowed the MessagePad with the "Hardware of the Year" Award in the Twelfth Annual EMMSy Electronic Mail Industry Award, indicating that the MessagePad has been recognized as an outstanding piece of hardware internationally across the high technology industry.
The German version of the Newton MessagePad picked up the "1993 Award for the Most Promising Product and Technology" from MACWELT, the leading Macintosh magazine in Germany. In addition, it walked away with the "Goldene DM" trophy from DM — Das Private Wirtschaftsmagazin. The German MessagePad was selected from several hundred product recommendations to receive one of two "1993 Product of the Year" awards for its revolutionary technology, alongside a tram from ABB Henschel, by a committee of senior managers, scientists and editors. In the United Kingdom PC Magazine recently announced the MessagePad as the winning product in the personal digital assistant category of their annual "Technical Innovation Awards," acknowledging that the MessagePad's innovative design makes it a key player in the emerging international PDA market.
These awards build on the growing industry support for Newton technology. They join the significant honors recently bestowed on the Newton MessagePad by PC Magazine, PC LapTop, Computers Magazine, Byte magazine and Reseller Management magazine.
"Newton technology continues to attract the attention of the industry experts across the world," said Gaston Bastiaens, vice president and general manager of Apple Computer's Personal Interactive Electronics (PIE) division: "With the launch of the next Newton product in the Newton family, we will see Apple continue to lead with innovative, effective and intuitive products and technologies."
The Newton MessagePad is one product in the Newton family of products: handheld communications assistants that allow people to capture, manage and share information with tremendous ease and spontaneity. Products in the Newton family offer a rich variety of communications options, including faxing, beaming and electronic mail, which enable people to send, receive and share information through virtually every communication method available in the workplace today. The Newton Connection Kit (available for Windows and Macintosh) enables people to be connected to their desktop computer at all times.
Headquartered in Cupertino, Apple Computer, Inc. develops, manufactures and markets personal computer, server and personal interactive electronic systems for use in business, education, home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries across the world.
NOTE: Apple, the Apple logo Newton and Macintosh are registered trademarks. MessagePad is trademark of Apple Computer, Inc.
CONTACT:
Emma Bufton of Regis McKenna, 408-974-1856, for Apple